想出经营理念

这篇文章是我们工作的一部分商业启动指南-一份精心策划的我们的文章清单,会让你在短时间内启动和运行!这也是我们的Bplans指南的一部分带着一个好主意

对于某些人来说,想出思想和人行道上的口香糖一样简单。对于其他人来说,它几乎是不可能的。

For me, new idea generation isn’t just easy, it’s something I’m doing all the time and often without trying. I do not believe this is an innate ability, but rather a “skill” that I’ve learned and practiced over the entire course of my life.

While this “learning” has primarily been subconscious, as I’ve run into more and more people who struggle to come up with new ideas, I’ve made an effort to become conscious of how I do it and where I do it best. The fact that research on the subjects of creativity and innovation has become so popular certainly helps too.

我完全相信任何投入足够的实践和有意识地注意到问题和确定需求的人都可以提高他们提出新想法的能力。

在我们潜入如何提出想法之前的简要介绍:

好主意是网络

大脑主要由神经元组成100 billion of them。它们连接在一起,形成一个能够做出决定,传感环境和向我们的身体发出命令的神经系统。

How we think, what we think, and what we’re capable of, are largely a consequence of the connections these neurons have made with one another.

可塑性and business ideas

每一个感觉,每一个想法,每一个记忆以及你所拥有的每一个感觉都是在大脑中神经元之间通过的信号的直接结果。

事实上,一些特别有趣的东西the human brain is its ability to rewire these connections and to make new connections, regardless of age. Neuroscientists refer to this property as “可塑性“而且,我们拥有的经验越多,我们所经历的行为或环境的变化越多,大脑就变得越可塑,或者说,就越有能力建立新的联系,重新连接旧的联系。

这就是为什么,在我们的年龄较大的几年,当我们大多数人都少做并利用我们的大脑更少时,我们更加难以记住信息和控制身体行动。我们的大脑没有停止是塑料,但只脱离了制作新联系的习惯。

A similar difference exists for those in the habit of generating new ideas and those who aren’t. The more practice you get doing it, the better your brain will become at creating new connections. Simply put, the你的大脑越活跃,你更容易发现它提出了新的,好的想法!

理想创造的完美心态

史蒂夫·约翰逊,这本书的作者Where Good Ideas Come From,“花了几年的研究和写作这个主题。

他认为,当您更有可能发展伟大的想法时:

  • 您探索不同领域的实验
  • 随着时间的推移,您允许您的想法慢慢发展
  • 您正在探索和开放偶然连接的想法
  • 你犯了错误
  • 您可以寻找旧发明的新用途
  • You build on platforms that have come before

如果您读过他的书,将会变得显而易见,您花费时间的环境贡献或减损您的想象力。

“In order to create new connections, you need to place yourself in environments that actually mimic the neural networks of a mind exploring the boundaries of the adjacent possible.”

- Steve Johnson.

当人类首先将自己组织成密集的定居点时,创新飙升。

随着农业发明,第一次,人类开始形成达到数千人的定居组。这意味着有可能与更多人的联系是可能的,并且一个好主意可以迅速泄漏并在别人的思想中扎根。

If you keep this in mind as you work, live, and experiment, you’ll quickly realize that it’s a lot easier to come up with new ideas when you’ve got an influx of ideas coming your way in the first place. This doesn’t have to happen in a city, a university, or an environment full of people; it can just as easily happen if you’re interacting with ideas from many people online, in books, and across other modes of communication. The key is “connectedness.”

考虑到这一点,让我们继续如何与经营理念一起出现。

1.解决问题的经营理念

The easiest way to come up with business ideas is to solve the problems you have. The second easiest is to solve problems others have. These don’t have to be big solutions like Google search or Amazon—they could be much smaller.

One company that solves a big problem I have, thanks to owning cats that use the litter box a lot, is新台阶新鲜的一步创造了一系列“铲斗”的猫垃圾,这意味着当猫做其业务时,垃圾丛一起丛生,我可以舀出来没有问题。最终,这意味着我必须不经常改变沙子,清理更容易。

Another of my favorite products that solves a problem for me are myBose耳机(请注意,我没有这个花哨的版本)。那是因为他们配备了噪音消除技术。当你在繁忙的办公室工作,或者乘坐公共交通工具时,这意味着很多。你好世界,再见世界。你必须被拍拍肩膀才能听到有人来。当我第一次戴上耳机的时候,我感觉自己就像在水下一样。今天,它们是必需品。

Many of the products you have become used to using were actually invented to solve a problem, including Thermoflasks to keep drinks and food warm, sunglasses to protect from the glare, security alarms to alert you that someone has broken in, fire hydrants to put out a fire before the whole place goes up, toothbrushes to keep your teeth clean, and dental floss to fish out unwanted food. The list is literally endless.

你所要做的就是善于发现问题

Once you’ve realized that each of your own frustrations is actually an idea in the making, you’re actually going to start having fun!

One of the frustrations that I wish there was a product for is something you probably think is too obvious—a jewelry stand. Because I have so much jewelry, I have to stick thumbtacks in the wall to hold it all up. There is no stand that I have seen on the market to solve my problem—only small stands for a time long past when people bought fewer but more expensive items.

今天,我几乎将时尚形式描述为“一次性”。你买的东西,你穿了几次并放在一边,部分是因为服装珠宝等事情变得如此便宜。因为这是真的,享受珠宝的人累积了很多它,就像你在下面的图片中看到一样,没有一个放置它的地方。

经营理念解决问题

我的问题?太多的珠宝,没有立场适合它。

通过解决问题的一家公司来函的公司的另一个好例子是U.K.汽车保险公司天才。

对于许多年轻的司机来说,保险费用是不可能的。Ingenie采取了一种相当聪明的方法来解决这个问题。他们创造了一个你适合你的车的小黑盒子。当您开车时,该盒子监控您的驾驶风格,包括制动,速度,加速,转弯等的东西。每10天,该盒子将您分配100分。您的分数越高,您将在您的保险单的折扣较高的是,您的保险单会提出三个月的审查期。

Ingenie声称帮助客户(通常学生)节省高达50%的否则他们将支付的东西。而且,鼓励人们更好地推动奖金。非常聪明。

我最后一次留下你的例子:考虑GoPro.,吨他是2002年成立的一家照相机公司。创始人尼克·伍德曼(Nick Woodman)最近去印尼冲浪,找不到业余摄影师,他们可以近距离拍到他冲浪的动作照,或者可以以实惠的价格买到优质设备。

解决问题的解决方案?GoPro相机 - 一个广角镜头高清摄像头,能够采用优秀的视频和良好的动作镜头,可以去其他经济实惠的相机不能。将一个人分成一个案例,您可以从潜水和极端山地骑行到飞行(和崩溃)模型飞机的潜水和极端山地骑行。

GoPro.and business idea problem solving

Footage shot by a GoPro camera attached to a model airplane in Derbyshire, England.

当你做日常工作时,不管是在家还是在工作,试着进入一种注意那些让你沮丧的事情的心态。

If you’ve been in a particular industry for a while, you may have good insight into this, as there may be things that have been a problem for a long time. This is why venture capitalists like Boris Wertz see value in investing in those that have a lot of experience in the market they’re pitching their idea for. He calls it “the secret of the market.”这是你必须识别的秘密或那些问题。

对我来说,坐在工作中,它必须留在我的桌子上 - 因为这是我有两个监视器的唯一地方 - 这让我感到烦恼。很多时候,我需要留下我的桌子在更安静的地区写作。但是,没有第二屏幕,写作和研究不会齐头并进。我喜欢在一个屏幕上进行研究,并在另一个屏幕上进行写作。远离我的办公桌始终是一个牺牲。当然,解决这个问题的解决方案是用两个屏幕的笔记本电脑 - 现在,谁愿意帮助我开始公司?

即使你为别人工作,也试着养成寻找痛点的习惯。当公司拥有自己的员工不使用的产品时,它会让我困惑。例如,Palo Alto软件使用自己的产品,LivePlan,管理和跟踪关键业务指标。如果他们没有这样做,他们就不会完全理解用户的痛点,或者知道是否需要解决问题。

一旦你养成了发现问题的习惯,你可能会开始享受它。记住,每个问题都是新产品、新服务或新公司的机遇,特别是如果这是一个问题,许多其他人也有

2.解决可能成为问题的事情

解决您目前拥有的问题不是唯一提出新想法的方法。为什么不考虑解决将存在的问题,但尚未呢?

在这种情况下,没有人在这里脱颖而出,这是伊隆麝香。他承诺的企业,包括太阳城和特斯拉汽车,可能会嗤之以鼻,但缺乏化石燃料将在不久的将来成为一个问题,而伊隆正在采取措施来解决它之前解决问题。这为他提供了创新的时间,因为他首先是它,它给了他市场份额。祝别人赶上追赶!

If you think there’s not yet a market for your idea, you may just be able to create one by appealing to those that, like you, believe it will be a problem in the future.

目前,目前有许多潜在的问题存在明显的解决方案,包括加利福尼亚州的脱盐植物,一种迅速干燥和耗尽水的状态,可以成为可能成为问题的疾病(如埃博拉),化妆和配件以保护隐私的疾病当面部识别软件真正起飞时,为没有帮助灭绝的动物繁殖计划或自然保护区。

3.适应不断发展的需求

Physiological needs stay the same—the need for food, shelter, and water. Emotional needs tend to stand the same—often based on envy, greed, pride, and so on. What doesn’t stay the same are the products and services it takes to fulfill these needs.

最容易上市的产品也是满足现实或当代需求的产品。

现在无处不在的服务的示例是云存储。你没有关于越来越多的CD或SD卡市场的那些日子。你仍然可以得到它们,但它越来越容易在线存储所有内容。

这是我们非常当代需要访问我们的数据,信息,照片,音乐等,无论我们打开什么设备。谷歌销售云存储,如Dropbox,Amazon,Apple,Microsoft和一系列私营公司也是如此。

4. Save people money

另一种提出想法的好方法是考虑拯救人们的钱。我买了23瓦,节能灯泡,因为它们价格实惠,不是因为他们持续多年,实际上是一个100瓦电灯泡,虽然这也是一个明显的奖金。

我也继续用ARCO天然气填充我的汽车,因为它比雪佛龙和壳牌便宜,即使他们拥有由BP负责可怕的海湾泄漏的BP。

而且,即使我对现实生活书架绝望而不是像亚马逊这样的网站,我仍然宁愿在亚马逊上购买我的书,因为它给了我很多钱。这取决于我,我拥有一个特斯拉,我只能从独立书店购买书籍,我会在当地农民市场购买所有食物。

事实是,除非你赚取数十万美元,英镑或欧元,仍然是一种奢侈品,能够从并支持更好的公司和人民来购买更多“道德决策”。

This is why, if you can figure out how to save people money, you’ll have a good business idea, new or not. Have a look at some of our省钱提示有关此主题的更多信息。

5让人们的生活更轻松

带有定时器的咖啡机,确保你醒来时有热咖啡;中央真空清洁系统,意味着只携带软管和刷子在房子周围,而不是整个单位;智能恒温器Nestthat can figure out how to save you energy; shopping baskets placed at convenient intervals in the store in case you decide you want to purchase more than what your arms can hold—the list goes on and on.

Remember, coming up with business ideas doesn’t mean you have to focus on inventing new products or services. In fact, you could just as easily adapt an existing service or introduce a new benefit that makes peoples’ lives easier.

kohls.is one company that I return to time and time again because they’ve got a lifetime return policy. Even if you’ve lost your box and your receipt, they will take back a product and replace or refund it—your choice. Not only does this make me feel good about the company, but it keeps me coming back, despite the fact that their prices have obviously been marked up to account for this benefit. In short, it makes my life easy.

当我搬到俄勒冈州尤金的时候,我从科尔那里买了微波炉、水壶、烤面包机和吸尘器,我知道当它们打包好的时候,就像电子产品通常做的那样,我可以把它们拿回来,即使那是在四年内,当我保证丢失或扔掉收据的时候。

有些方法总是可以让自己或他人更容易的方式。事实上,如果您认为正在持续这样做,您可能会发现您也能够发布简单的新产品,简单地是旧产品的版本,使某人的生活更轻松。Garmin Nuvi是对GPS前辈的一步,它不包括实时流量更新。这个小的补充使产品如此有用和乐于助人。WAZE应用程序进一步迈出一步 - 您只需要手机获取那些真实的,驱动时间的流量更新和重新路由。不需要单独的GPS。

Can you think of something—an action, product, service, or chore that could be adapted to make your life easier?

我的Salomon Trail跑鞋do exactly this. Instead of normal laces, they have pull laces, which means they don’t come undone when I’m running. They don’t fit as well as my Asics, do but they mean I stop a lot less because for some reason tying laces has never been my strong point.

开始看看你周围的事物,然后问,这怎么可能更容易呢?怎样才能更直观,压力更小,而且总体上使用起来更愉快呢?你可能会发现,即使是最微小的改变也会创造出令人难以置信的流行。“这本书”日常事务的设计,“可以是一个伟大的起点 - 检查它betway官网。

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6. Make chores or things that feel like tasks less unpleasant

In the online world, marketers and developers often look to “gamifying” software in order to make using it feel less onerous. That is, they come up with small ways to reward you for taking an action.

When I go running, I use thestrava应用程序在我的手机上跟踪我的距离和我的平均速度。每次我击败以前的纪录,斯特拉维卡给了我一个奖杯或其他一些小的致谢,让我觉得我已经实现了一些东西。偶尔,这将推动我走得更远,因为一旦我养成了接受奖杯图标的习惯,那么跑步是非常困难的,而不是得到一个!重点是,它让我的跑步更有趣。

你讨厌做什么?你怎么能让它更愉快?就个人而言,我需要有人让我的衣服少痛苦,让饮用水感觉不像“要做”,并拿走所有的账单并为我付钱给他们。知道任何解决方案吗?

7.转动一个爱好或你对企业充满热情的东西

对于那些已经积极制作或做某事的人来说,这可能是一个明显的下一步。或者,如果你经常做某事并发现自己擅长它,但不要以为它作为一种爱好,也许你应该考虑它是如何成为企业的。

我定期做的事情可能会被变成经营理念,包括玻璃绘画,写作,研究,珠宝制作,固定珠宝,照明刻字,社交媒体培训等。每个人都有他们定期或半定期做的事情。如果你擅长这些事情,并且正在寻找商业想法,你可能想要思考将你的爱好转变为企业

我姐姐的男朋友,亚历克斯·阿洛特,正在做的事情。当他在旧金山湾区作为调酒师工作时,他希望能够使用最好的工具,而不仅仅是因为工匠的工具是他的骄傲,而且因为它们是你形象的重要组成部分。

亚历克斯为许多信誉良好的客户和公司提供了满足的,因此最后一部分尤为重要。不幸的是,他可以选择的市场上的大量质量糊涂者。大多数是塑料,或者它们是使用无聊的木材制造的,或者它们的形状很差,结束不足 - 你的名字。所以,当一个相对于高中木店课程的亲戚听到亚历克斯的追捕时,他建议亚历克斯自己献出一个人。

Given that he enjoyed using his hands and already felt he needed a hobby, Alex decided to make his own muddlers or to make, in his words, “high quality, beautiful, wooden muddlers that verge on art!”

他买了一台车床和其他各种工具,开始工作。结果是一种类似于小蝙蝠或大杵的产品,当调酒师使用时,它的作用类似于杵,研磨、捣碎或压碎草药、糖、水果和冰。莫吉托是用泥巴做的,但很少用亚历克斯用漂亮的木料做的。

While Alex is still refining his product, he’s already sold one of his “art” muddlers for 50 dollars. The next step will be setting up an online store and figuring out how to make this a full-time business.

Alex Alotte的手工制作迷人解决了业务问题

亚历克斯·阿洛特的手工泥巴。

如果你找到了这个想法betway官网开始生意恐吓,从你知道的东西开始。这样,它可能不像是一家生意,你会尽快享受这个过程。

然而,务必仔细思考,如果事情确实锻炼,你会觉得如何。当你开始做好良好以满足客户需求或支付账单时,你可能会发现事情突然变得不那么愉快。或者,您可能只需要一个新的爱好!

8.满足需要

Take any of the human needs on Maslow’s hierarchy of needs and think of the products and services created to meet these needs. Then, build on those.

需求层次理论

想一想:作为人类,我们需要不断地补充水分。如果我们不喝水,我们会死的。因此,我们的房子以及我们工作和参观的所有建筑都安装了管道。

But, despite being able to pop in almost anywhere to drink water for free, companies have come up with additional ways to meet this need. They’ve provided solutions for water on the go. They’ve provided solutions for flavored water on the go, for “vitamin” water, even CBD-infused water in some areas.

向Maslow的金字塔上移动到爱/归属水平,您可以获得像Facebook这样的公司,让用户感受与朋友和家人的联系感。

向上移动另一个级别以尊重,您可以使用书籍和录音机获得托尼·罗宾斯的喜欢如何实现梦想,提高自信心,成为最好的。

It might feel a little manipulative looking at things this way, but many of the products you use already bear reference to these needs, including the toilet paper you buy (physiological), the locks you have on your door and the pepper spray you carry (safety), the birthday card you buy for your friend (love/belonging), the feedback you seek via recommendations on LinkedIn (esteem) and the tools and situations (like the Peace Corps) that allow you to practice your creativity, morality, or problem-solving skills (self-actualization).

9诉诸基本情绪

是什么让你生气?是什么让你开心?是什么让你嫉妒?

Author and renowned copywriter安迪马斯林短语吸引了一个不同的基础情绪;他说,exploita base emotion.

当你将(正面或负面)一样,但从根本上看,安迪是对的。据他介绍,人类经常根据七种情绪中的一个做出决定。

这些情绪更普遍地称为七个致命的罪恶:

  • 自豪
  • 嫉妒
  • 情欲
  • 贪吃
  • 懒惰
  • 愤怒(愤怒)

当您今天考虑我们提供的一些服务和产品时,您将迅速意识到其中有多少人被发明吸引或利用这些情绪。把美容院作为一个明显的例子;有多少人真正需要他们的指甲磨碎或腿打蜡以生存?

事实是,作为一个社会,我们的进化反应更进一步了。以前,清洁头发可能是我们为了吸引伴侣、让自己看起来比竞争对手更好而采取的一项行动,今天,我们把它发挥到了极致。

Now, rather than simply having products that get the job done, we have products that build on and create new needs, like salt spray to add volume to hair, hairspray to hold a style, dry shampoo for when you don’t have time to shower. Companies are able to sell these products because they’re still able to exploit our base needs.

我头发很好,所以盐雾和卷洗发水很容易出售。油,不是那么多 - 然而,对于我的朋友们真正厚,浓密的头发,油是轻松的卖。所有这些都在利用我们的骄傲。毕竟,这些产品都没有必要。

Take a look at those seven deadly sins and see if you can think of how products and services you use on a regular basis are exploiting those needs. Perhaps you’ll even start picking up on how advertisers do the same!

10.经历更多

It’s true that the more you do and the more you experience, the more material you will have at your disposal to be able to create new ideas or stitch together seemingly disparate ideas.

In fact, Bill Gates believes so strongly in the power of serendipity in order to come up with new ideas, that he frequently allots time to read books on a number of different subjects in a short amount of time.

伦敦商学院营销教授Nirmalya Kumar知道好奇,看看自己的业务或行业之外有多重要,以提出新的想法。

在下面的视频采访中,他说,如果他没有广泛阅读并尝试找到联系,他将永远觉得他要写或者与其他人一样说同样的事情。主要在商业之外阅读有助于他提出新的想法并在主题之间提出新的相关性。

根据Nirmalya的说法,“智力和原始知识被高估了。拥有不同的利益更为重要。“

他与采访者Matt Symonds的讨论非常有趣;如果你有时间,我鼓励你看它。

The other simple things you can do to make coming up with ideas easier is to simply do more. This is how I come up with new topics to write about, new case studies or people to mention, and new things to say. If I didn’t do this, I’d be limited to those things I know. Doing things and reading things that differ from my “usual” activities hopefully gives me more interesting stories to share!

11窃取别人的想法

There is no shame in this. In fact, most good ideas are built upon someone else’s idea.

我最终提交的硕士学位论文实际上源于我姐姐高中时写的一个故事的种子。我非常喜欢她的想法,在我的本科学位期间,我建立了这个想法。

拿J. K.罗琳和哈利波特。Don’t tell me the Death Eaters weren’t modeled off the Ku Klux Klan, and that the spiders in the Forbidden Forest didn’t bear reference to Lord of the Rings, or that J. K. Rowling didn’t use myths as a basis from which to create the strange and fascinating creatures in her books. In fact, even the entirely fictional game of Quidditch has origins in the idea that witches ride broomsticks. She simply built on this idea.

我会从Albert Einstein离开这个决赛思想:“创造力是知道如何隐藏你的来源。”

你是怎么想出主意的?

有很多不同的方法可以这样做;我只提到了一些。但是,我希望通过这些例子,您将能够提出自己的想法或改善别人的想法。

还在寻找更多的经营理念吗?看看BPLANS提出好主意指南。一旦您认为自己找到了一个坚实的想法,请查看这篇文章如何知道你有没有好主意。And, this免费可下载的想法清单将帮助您思考潜在商业理念的各个方面,包括如何测试它。

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阿凡达州兰多

坎迪斯是一个自由撰稿人,珠宝商和数字营销的混合体。你可以从她身上了解更多个人网站或者在Twitter上到达她@坎迪兰道