Sales and Marketing

Brand storytelling is a crucial marketing strategy to better engage and connect with customers. Read on to learn the best ways to build a memorable brand.

The Importance of Storytelling in Brand Marketing Efforts

Brand storytelling is a crucial marketing strategy to better engage and connect with customers. Read on to learn the best ways to build a memorable brand.


Understanding your potential market, competition, and customers is necessary for business planning, but how do you conduct a market analysis in a crisis?

How to Conduct a Market Analysis in a Crisis

Understanding your potential market, competition, and customers is necessary for business planning, but how do you conduct a market analysis in a crisis?


The cannabis industry is a fast-growing market in an incredibly competitive environment, making new customer acquisition a difficult task. Check out these marketing and advertising tips to help you attract a new customer base.

How to Acquire New Cannabis Customers

Acquiring cannabis customers is difficult in such a competitive market. Learn how to leverage customer insights to target new customers and grow your brand.


Many entrepreneurs are unaware of the importance of TAM, SAM and SOM in their busienss plan. Learn what these mean and how to apply them to your planning and pitching.

The Importance of TAM, SAM, and SOM in Your Business Plan

TAM, SAM, and SOM, are vital parts of your business plan, but what do they mean? Here's a breakdown, plus how they apply to your business (plus examples).


Having a video go viral can be a bid deal for any business, but there's no secret recipe for going viral every time. Even so, if you follow these 4 steps when making videos, you'll have a better chance at going viral or at least making effective videos that connect with your customers.

4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.


Cannabis Marketing Without Paid Ads: How to Do it Right

Cannabis Marketing Without Paid Ads: How to Do it Right

Regulation and stigma make cannabis marketing a big challenge. We've got all the tips and tricks you need to boost your cannabusiness (without paid ads).


brand must-haves for your small businesses

6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.


small business saturday how to jump-start your holiday sales

Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:


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